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We’ve used this space to talk about a lot of specific ways our partners and friends can get ahead in the marketing game. But what if you don’t even know where to start? Well, this blog post is for you. 

Let’s be clear: there is never a wrong time to start content marketing for your real estate business – we would welcome you to the bandwagon. However, times are changing, and they’re changing fast.  

As technology advances what seems like every day, your business will only thrive as it transitions to online fronts such as Instagram or Facebook. Your business will reach more people, some of whom you may not have if it weren’t for technology. It’s out with the old and in with the new, but before you jump into this new world, here are three things to know about content marketing.

It’s OK to Start Small

It can be challenging to know exactly where to begin with your content marketing, but the key is to start small. Putting effort into your first few pieces of content will carry you far. We all know the saying, “Quality over quantity,” which is especially crucial in the beginning stages of content marketing. 

Make Time to Find Your Important Message

Take time out of the week to sit down and brainstorm what you want your target audience to take away from your marketing. Your message is what will sell your business and help you gain the traction on social media that you’re looking for. 

Your audience has thousands of messages competing for their attention, so knowing what you stand for and offer is a massive part of getting things moving. Identify what you do better than the rest of the field and highlight that. If you’re having a hard time finding the words (or images) needed to convey your message, ask your team. One of them might be a marketing genius, and you don’t even know it!  

Provide a Call to Action 

CTA – those three letters are very important when it comes to marketing.  With the advancement of technology comes shorter attention spans, as mentioned, there are thousands of messages competing for the attention of your audience. Even if you’re creating an engaging message, you’re not done yet – you need to tell them what to do next. 

These are just a few of the many things you should know about before jumping right into content marketing, but at the end of the day, trusting your business and what it provides is truly the first step of it all. 

Our team knows many of you are already hitting the content game out of the park, but for those of you who haven’t taken a swing at it yet: Welcome! We hope this blog is the push you need to get in the game with us.