06/13

The downfall of Facebook, especially from a real estate marketing viewpoint, has been grossly exaggerated. From millennials to baby boomers, everyone is still on Facebook, and it builds up local communities and connects global markets. That’s why businesses of all kinds should continue to utilize Facebook to reach their target audiences and effectively promote their products or services. 

The platform still has an unrivaled user base – almost 3 billion monthly users worldwide. This audience spans generations, cultures and countries, offering a unique platform for targeted advertising. So, even if you’ve focused on other social media platforms recently, here are a few ways you can keep making a splash on Facebook.

Utilize Facebook Groups

Facebook Groups allow like-minded individuals to connect and share interests. Join relevant groups in your area or create your own community to foster discussions, answer queries and establish your expertise. Engaging with group members helps you build a loyal following and creates a positive brand impression among potential customers.

Embrace Facebook Marketplace

Launched in 2016, Facebook Marketplace has become a popular platform for buying and selling a wide range of products and services. But it’s much more than just an online classified section. It’s the perfect way to improve your online presence and increase sales for many businesses – including real estate. However, it’s important to note that Facebook changed the rules for real estate listings earlier in 2023. You can no longer post properties for sale or rent from a business account, but still can do so from a personal one.

Interact with your audience

Consistent engagement is vital to maintaining a strong Facebook presence. Respond promptly to comments, messages and reviews and provide helpful and personalized support and service. Engagement demonstrates that you value feedback, which fosters loyalty and encourages people to become brand advocates. As we’ve said before, social media is not a megaphone; it’s a two-way street. 

Our teams do everything we can to help our partners shine, whether at the closing table or online. Make sure you’ve liked your favorite local branch on Facebook.