Pacific Alliance Title Blog

Our buyers and sellers want to be calmed down

Today’s housing market is like a haunted house. It seems scary, but when you turn on the lights and take away the special effects, it’s really not so bad. Yes, the summer is going a bit slower than we’re normally used to, but we’re in an industry that ebbs and flows.   However, our buyers and […]

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5 ways Realtors can keep business hot

This summer has certainly been full of opportunities and challenges. We know a lot of our real estate friends are still staying busy while also focusing time and effort on dealing with the changing market. We’ve said before here that it’s hard to predict exactly what the future will bring (though many have tried). That’s […]

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A Title Insurance History Lesson

As we prepare for a new school year, we got to thinking about one of our favorite topics – yes, we’re talking about title insurance again. Though we know it’s common for people outside of real estate not to know about title insurance until they buy their first home, it’s certainly a subject we love […]

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Knowledge is Power… in any market

If you’re anything like us, you’re a huge consumer of real estate news, tips, tricks and more. We all want to be informed real estate professionals for each other, our teams and most importantly, our customers. However, in times like these, everyone has a real estate forecast or trend. How do you know you’re getting […]

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‘Ask’ and two other ways to get more online reviews

The importance of online reviews for those of us in real estate is something we’ve written about before. However, given the current market and how we’re all trying to up our game this summer, we thought it would be a good idea to revisit just how these customer testimonials strengthen old business and can also […]

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What to know about FSBO

You’re ready to sell your home and want to make as much as humanly possible on the sale, so you decide to forego a listing agent and list it yourself. This is known as For Sale by Owner or FSBO. This is not a decision to be made lightly. After all, we are proud to […]

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We handle commercial transactions, too!

While this blog is often focused on the latest news on the residential side of real estate, our teams wanted to remind you that you can trust us with your commercial files as well. Whether you’re an investor or Realtor, count on us to deliver for you. The commercial real estate industry is thriving in […]

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Your transparency is worth talking about

When it comes to your marketing, do you talk about your core values? And if you do, is one of those pillars transparency? If you answered “No” to either question, we have some news for you.  Showing transparency in your work could be the easiest way to build trust, and we all know how important […]

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Futura Title brands join JM Family Enterprises

Futura Title and its subsidiaries are pleased to announce that they are now part of JM Family Enterprises, Inc., a privately held company with over $18 billion in revenue and more than 4,700 associates.  “Being a part of JM Family Enterprises will allow us to continue our tradition of operating as a  privately-owned, independent title […]

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3 tips to help you thrive online

Do you remember when real estate marketing consisted of billboards, mailers, and word of mouth? While those can still be effective today, you will never survive in real estate without an online presence. According to a Search Engine Journal article, 97% of home buyers start the process with a Google search.  This highlights an enormous […]

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