Pacific Alliance Title Blog

07/9/24

What Elvis – or at least his home – can teach us about seller impersonation fraud

Remember how Graceland, Elvis Presley’s famous Tennessee home, was in the news a few weeks ago? Turns out the iconic property was targeted by a fake seller/scammer. While this incident was quickly thwarted, with the alleged fraudsters even acknowledging they were caught, it’s important to continue raising awareness. Why? Because seller impersonation, a scheme where […]

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06/27/24

3 secrets to unlocking the power of social media

Social media remains a great way for all of us to stand out in the digital world. But creating and executing the right strategies and content isn’t as easy as some may want you to believe. It takes time and effort to make sure you shine on social, and this summer, those two things feel […]

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06/25/24

4 things for first-time homebuyers to know right now

We try not to play favorites. After all, we love all our customers. However, if you ask any real estate professional, they will likely say they love working with first-time homebuyers. After all, there’s something special about helping someone land their first home.  Despite all the challenges in the market, this group has been making […]

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06/18/24

3 home improvements to make this renovation season

While we normally concentrate this blog on buying, selling or real estate marketing, this piece is slightly different. Today, we’re focusing on improving—as in home improvement. Whether you’re hoping to sell in the near future or are just ready to change up some space, home renovations are on the minds of many this season.   […]

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06/11/24

3 reasons to love homeownership during this special month

It’s time to talk about the joys of homeownership, especially since June is National Homeownership Month. Consider this survey: 88% of homeowners say they’re happy owning a home, while 69% of renters said they would be happier if they had their own place. Those are striking numbers that show how worthwhile buying a home can […]

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06/4/24

3 things to know about mortgage rates this summer

Happy National Homeownership Month! While we’ll have an entire blog devoted to reasons to celebrate the joys of owning a home soon, this piece is on a topic all of us know well. Yes, we’re talking about interest rates. Five months into 2024, it’s fair to say those who predicted multiple interest rate cuts from […]

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06/3/24

REAL ESTATE FRAUD

As much as we feel like we talk about wire fraud, a survey of recent homebuyers shows why these efforts must continue. Look at some of the findings from the State of Wire Fraud 2024 Report from one of the title industry’s leaders in this area, CertifID. You may think you’ve talked about wire fraud […]

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05/28/24

5 tips to help all of us take care of ourselves

We couldn’t let this month end without recognizing May as Mental Health Awareness Month! As much as we love real estate, it can get stressful from time to time. That’s why the goal of this list is to help you de-stress long before you get to one of our closing tables.  While this advice is mostly geared toward […]

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05/21/24

Age Matters: A generational handbook for listing agents

While we focus much of this blog on homebuying or the vital role our teams play when it comes to title and closing, this piece is centered on sellers – and how our REALTOR® friends can best cater to the needs and preferences of this group. However, it’s important to note that the motivations behind selling a home are as […]

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05/14/24

3 things to know about title insurance right now

It’s time for a bit more title talk with you! While title insurance policies, title searches and all the related terms that go with them may not be the most edgy topics of conversations, they’re extremely important to us.  After all, title is at the core of all we do for our wonderful customers – […]

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