Pacific Alliance Title Blog

Survey Says: Plenty of Potential Sellers on the Cusp of Listing

This is truly a historic time for real estate, and it’s far from over. Rising interest rates and inflation mixing with still-low inventory has truly made it unpredictable to see what the future holds, and that’s okay. No matter what happens, our team will be ready to handle your title and closing needs. All that […]

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3 Steps to Thought Leadership

One of the buzz phrases in marketing circles these days is “thought leadership,” but what exactly is a thought leader? We work with some of the best local real estate experts and caring professionals around, which means you’re in a great position to establish yourself as a thought leader – whether you knew it or […]

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Why Title Insurance?

You make an offer on a house and it gets accepted. Then what? Buying a house is a lot more complicated than signing a check and some papers, moving in and living happily ever after. A handful of problems can occur and become the villain of your home-owning story when purchasing and owning a property. […]

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Wire Fraud: 3 Tips to Prevent

The new FBI cybercrime numbers for 2021 are out, and they are not great. We’ve used this blog to talk about the importance of being aware of wire fraud when it comes to our real estate transactions, but we wanted to make sure we did it again.  Reported losses reached $350 million, up from $213 […]

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Don’t Overlook Gen-Z!

When it comes to prioritizing a target audience in real estate marketing, Millennials are stealing  the show. However, there’s another generation getting their foot in the door of the home buying market that you should be paying attention to: Gen-Z. Millennials (born between 1981-1996) and Gen-Z (born between 1997-2012) are often grouped together as the […]

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4 expenses to remember when budgeting for a house

Owning a home, especially if it’s your first home, can reap huge financial benefits. You start building equity as you pay your mortgage. However, any homeowner will tell you that maintaining your home is no small expense. While it’s easy to account for your down payment, mortgage and closing costs, there are several things new […]

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3 Ways to Make Social Media Work for You

For all of us in real estate, social media has become more and more important when reaching new clients and interacting with partners and friends. Using it to elevate your game and show off your expertise will help engage customers and grow your brand. No matter which platforms (yes, that should be plural) you’re on, […]

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3 Tips to Jumpstart Your Content Marketing Game This Season

We’ve used this space to talk about a lot of specific ways our partners and friends can get ahead in the marketing game. But what if you don’t even know where to start? Well, this blog post is for you.  Let’s be clear: there is never a wrong time to start content marketing for your […]

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Why LinkedIn now is much different than you may remember

With constant improvements to technology and changes to digital marketing strategies, it can be difficult to keep up with the best ways to represent your business online. We’re sure you are working hard to build your social media presence on platforms like Facebook and Instagram, but have you considered the importance of LinkedIn? If you […]

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What to Know About Housing Prices and Inflation

We’ve all heard the news: inflation and housing prices are skyrocketing. So people are asking: how is this all connected? Is this good for sellers or buyers when it comes to real estate? Here’s a quick explanation. Are Inflation and Housing Prices Connected? Increased inflation causes housing prices to increase as well. There are lots […]

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