Category Archive: Monthly Marketing

What do your prospects look like for the new year?

With the changing market, it may be time to revisit some tried and true farming techniques such as… Target Your Neighborhood Connect with Your Sphere of Influence Compile Just Listed or Just Sold Radius Searches Ask Past Clients for Referrals, etc. One way to brush up on prospecting and farming ideas is to review the resources […]

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3 reasons to buy a home now

Right about now is when the housing market traditionally slows down. We all know that, but the last few years have been anything but normal, which is why now could be the perfect time to buy a home. Here are three reasons why: Inventory is finally up, and sellers are motivated. For years, we’ve heard […]

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We have lots to be thankful for already this year

What a year 2022 has been! With that in mind, our teams want to make sure we say “Thank You” early and often this fall. While it’s been an unpredictable year, one thing is certain: Our team works with some of the best partners and customers ever. We always appreciate when you choose us for […]

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Prospecting in a Competitive Market

As an agent, it’s critical that your toolbox include the resources you need to reach out to potential leads and secure the deal. Check out Pacific Alliance Title’s tools and tips below!  Ask Pacific Alliance Title’s Business Development team about the availability of prospecting list and targeted farm reports. *  Utilize our Profilez on Demand […]

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Knowledge is Power… in any market

If you’re anything like us, you’re a huge consumer of real estate news, tips, tricks and more. We all want to be informed real estate professionals for each other, our teams and most importantly, our customers. However, in times like these, everyone has a real estate forecast or trend. How do you know you’re getting […]

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Move Over, Millennials

There’s already a new generation to know about when it comes to real estate. Meet Gen-Z (oldest members are 25), and the group is already making a “growing splash” when it comes to home sales. So how exactly are these 20 somethings different from Millennials? We’re glad you asked!   Gen-Z has interacted with digital technology […]

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How do interest rates affect your buyers’ wallets?

We’ve all heard the conversations this spring – interest rates are on the rise. But what does that mean in dollars and cents for your buyers this summer?  Consider this: fixed mortgage rates in April were almost 2 percentage points higher than a year ago, which is a difference of literally thousands of dollars each […]

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We’re the team ready to help you cross the finish line

One word you may hear used plenty leading up to your closing is the term “escrow.” It’s a very important word for everyone around the settlement table, but what does it refer to exactly? We’re glad you asked. Often in real estate, the term “escrow” will be used in conjunction or in place of “closing” […]

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3 Ways to Make Social Media Work for You

For all of us in real estate, social media has become more and more important when reaching new clients and interacting with partners and friends. Using it to elevate your game and show off your expertise will help engage customers and grow your brand. No matter which platforms (yes, that should be plural) you’re on, […]

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Be the Source for Homebuyers

Homeownership is a journey – and as an agent, it’s essential to be one step ahead of what clients need. Buyers are wanting sources and information, and you can help by being their expert. Top searches for renters when transitioning to homeownership*: ·         57% – Price range of a home ·         49% – Financing options […]

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