Category Archive: Realtor Resources

5 ways Realtors can keep business hot

This summer has certainly been full of opportunities and challenges. We know a lot of our real estate friends are still staying busy while also focusing time and effort on dealing with the changing market. We’ve said before here that it’s hard to predict exactly what the future will bring (though many have tried). That’s […]

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Move Over, Millennials

There’s already a new generation to know about when it comes to real estate. Meet Gen-Z (oldest members are 25), and the group is already making a “growing splash” when it comes to home sales. So how exactly are these 20 somethings different from Millennials? We’re glad you asked!   Gen-Z has interacted with digital technology […]

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What Call Me Maybe teaches about marketing

So let’s have a little fun with this message. Summer always gets us nostalgic – especially when it comes to iconic jams – and we were recently reminded it has been 10 years since Carly Rae Jepsen’s catchy Call Me Maybe was the hit of the season. (Where did the time go?) Whether you loved […]

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How do interest rates affect your buyers’ wallets?

We’ve all heard the conversations this spring – interest rates are on the rise. But what does that mean in dollars and cents for your buyers this summer?  Consider this: fixed mortgage rates in April were almost 2 percentage points higher than a year ago, which is a difference of literally thousands of dollars each […]

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Make your business sizzle with hot customer reviews this summer

Online reviews are the most influential factor for any business these days. Whether you are selling a product or service, your online reviews can make or break you. This is especially true in real estate as you are asking potential buyers to trust you with one of the biggest purchases of their lives. You’ve undoubtedly […]

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We’re the team ready to help you cross the finish line

One word you may hear used plenty leading up to your closing is the term “escrow.” It’s a very important word for everyone around the settlement table, but what does it refer to exactly? We’re glad you asked. Often in real estate, the term “escrow” will be used in conjunction or in place of “closing” […]

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Survey Says: Plenty of Potential Sellers on the Cusp of Listing

This is truly a historic time for real estate, and it’s far from over. Rising interest rates and inflation mixing with still-low inventory has truly made it unpredictable to see what the future holds, and that’s okay. No matter what happens, our team will be ready to handle your title and closing needs. All that […]

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3 Steps to Thought Leadership

One of the buzz phrases in marketing circles these days is “thought leadership,” but what exactly is a thought leader? We work with some of the best local real estate experts and caring professionals around, which means you’re in a great position to establish yourself as a thought leader – whether you knew it or […]

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3 Ways to Make Social Media Work for You

For all of us in real estate, social media has become more and more important when reaching new clients and interacting with partners and friends. Using it to elevate your game and show off your expertise will help engage customers and grow your brand. No matter which platforms (yes, that should be plural) you’re on, […]

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Why LinkedIn now is much different than you may remember

With constant improvements to technology and changes to digital marketing strategies, it can be difficult to keep up with the best ways to represent your business online. We’re sure you are working hard to build your social media presence on platforms like Facebook and Instagram, but have you considered the importance of LinkedIn? If you […]

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