Category Archive: Realtor Resources

Here’s why you should start utilizing video marketing this spring

So you’re starting to build a strong social media presence. You engage with your followers, charismatically represent your brand and post regularly. These are all great ways to maintain media platforms, but there’s one piece you might be neglecting: using video. Video is becoming increasingly important and effective to showcase what you have to offer. […]

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Ahead of the ‘busy’ spring season, 2022 is already off to a hot start 

With the start of a new year, homebuyers and real estate professionals are taking a look at how the real estate market is performing. Well, there’s good news for those working in real estate. Despite ideas that home sales – and buyer demand would decrease in 2022, there have been no signs of that.  We’ve […]

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Buyers, do you know the difference between rekeying and changing the locks?

When you’re in the market for a new home, there are plenty of expert real estate professionals ready to help you. From your Realtor to your loan officer and then our entire title and settlement team, all of us work together to make sure your journey is as smooth as possible.  We are your title […]

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How to handle those dreaded bad reviews

We’ve written about the importance of online reviews before, but today we wanted to take it a step further. Digital word of mouth plays an important role in gaining trust from customers before they even step foot in your business, but what should you do when a reviewer goes negative? A bad review can sting, […]

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Make Google work for you this spring

Now more than ever, customers begin searching for information on businesses online, even when it comes to real estate. For most, that search starts on one page…Google! That’s why now is the time to take control of your Google My Business (GMB) account.  Keeping your listing up to date through GMB keeps your customers informed […]

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Looking to buy a new home? Your next showing may be virtual. 

Virtual showings became a popular alternative to in-person home showings at the start of the pandemic for obvious reasons, but they’ll likely be sticking around. Three out of five home shoppers like you say they are willing to purchase a home, solely after a virtual showing. Homebuyers have enjoyed going virtual to keep up with […]

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3 Instagram tips we couldn’t wait to share with you

Social media is a great way to interact with customers and grow your business which makes now a great opportunity to boost your Instagram presence. It’s the perfect place to connect with other real estate professionals in a fun way and let those Millennial and Gen-Z buyers and sellers know you are the right person […]

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Be the Source for Homebuyers

Homeownership is a journey – and as an agent, it’s essential to be one step ahead of what clients need. Buyers are wanting sources and information, and you can help by being their expert. Top searches for renters when transitioning to homeownership*: ·         57% – Price range of a home ·         49% – Financing options […]

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3 Misconceptions of a Seller’s Market to Keep in Mind

It’s no secret that the housing market is hot right now, no matter what season it is. Inventory is historically low, but plenty of people are ready to sell. However, even in the current climate, sellers should consider a few important misconceptions that come with a seller’s market.  It can be hard not to get […]

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The four things first-time homebuyers are trusting you to teach them

There’s nothing like buying a home – especially if it’s the first one. No matter how much you prepare your clients for the journey, there are going to be a few surprises along the way. That’s why Realtors and other real estate professionals play such an important role in helping your clients through every aspect […]

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